Alcohol Advertising and Consumption Essay. 68 views. Alcohol drinking has remained a significant problem in the contemporary society. This is because it is attributable to inherent societal problems such as illnesses, negligence of families, and low blogger.comted Reading Time: 4 mins May 06, · Alcohol Advertising Essay Alcohol Advertising Essay. Alcohol Advertising Millions of Americans suffers from the effects of alcohol and drug abuse. Alcohol Marketing and Advertising. Alcohol and Advertising Throughout the history of television, viewers have raised Stereotypes in Alcohol Overview of Alcohol Advertising Essay. Words | 10 Pages. Introduction In terms of business, advertising is a type of marketing communication that is used to encourage, persuade or manipulate groups of people to take some action or continue with the actions that they were taking (Percy, , p. 82)
Effects of Alcohol Advertising - Free Essay Example | blogger.com
Alcohol drinking has remained a significant problem in the contemporary society. This is because it is attributable to inherent societal problems such as illnesses, negligence of families, alcohol advertising essay low productivity.
In turn, the society becomes sensitive about the elements that influence alcohol consumption such as alcohol advertising. Considerable concerns occur about the possible effects of alcohol advertising on the level of alcohol consumption across various age groups. Radio, film, television, magazines, and popular music are identifiable as possible platforms upon which the population learns about alcohol, alcohol advertising essay.
Since advertising is primarily an idea of enhancing sales, marketers study the population in establishing ideas that spur revenues. In this sense, alcohol advertising helps enhance the level of alcohol consumption thereby influencing notable related problems. Alcohol advertisement influences people in believing that certain alcoholic products are safer than the cheaper ones.
This happens, especially, in big brands that have amassed a sizeable market share. Marketing thrives on creating certain consistent impressions about products. This consistent impressions form the brand of a product. For instance, the Heineken Company has created a brand that heralds its products as sophisticated alcohol. This obstructs consumers from objectively evaluating the impact of alcoholic intake in their bodies Babor, Most consumers partake of more quantities of such products to connote that they belong to desired social classes.
In the end, the consumers believe that such high-end alcoholic products do not induce the same health impacts as the cheaper brands.
Alcohol advertisement induces young people into consuming alcohol. Empirical research shows that youths and children are significant users of television. For instance, a research in shows that teenagers averagely spend 27 hours viewing television in a week Bonnie, This significantly exposes the youths to drinking portrayals in adverts.
Alcohol advertisements usually target key television programs in engaging their adverts, alcohol advertising essay. Key programs that are, therefore, popular with the youth play a dangerous role in influencing alcohol consumption among teenagers Bonnie, This is worse in the cases of alcohol advertisement that manifests alcohol consumption as a normal accompaniment to social situations.
In the end, alcohol advertising essay, the youths attain a normalized version of alcoholic drinking that sets them on the pedestal for becoming potential alcoholics in the future. Alcohol advertisement also espouses wrong cultural values. Alcohol advertisement usually uses good-looking individuals and well-dressed models in manifesting the value of their alcoholic drinks.
Alcoholic advertisement entails flashiness that does not accurately represent the state of ordinary lives. The advertisements espouse material achievements as the ultimate goal of life. Alcohol advertisements also overemphasize on the value of leisure at the expense of work. While alcohol advertising essay in such advertisement may be good-looking, alcohol deteriorates the health of individuals. Alcohol advertisements help enhance the level of alcohol consumption in societies thereby influencing notable problems.
Alcohol advertising essay advertisement leads people into believing that consuming certain products make them sophisticated. In turn, consumers herald such products as entailing less harm. The consumption of such alcoholic products occurs in higher quantities thereby deteriorating the health and productivity of individuals. Alcohol advertisement also influences teenagers into alcohol consumption. Teenagers attain a normalized alcohol advertising essay of drinking that propels them into becoming potential alcoholics.
Alcohol advertisement help espouse destructive cultural values. In spite of the serious health effects of drinking, alcohol advertisement usually uses healthy-looking models. The flashiness in such advertisement also heralds a materialistic culture that pays minimal attention to intrinsic values, alcohol advertising essay.
In turn, the society should exert a greater focus on alcohol advertisements as poisonous elements for quality life. Save my name, email, alcohol advertising essay, and website in this browser for the next time I comment. Copyright Privacy Policy Contact Us, alcohol advertising essay. Alcohol Advertising and Consumption Essay 90 views.
Facebook Twitter Pinterest Linkedin Tumblr Reddit Email. previous post. next post. Related Posts. Why We are Relying too much on Computers May 1, Capitalism in Whole Food Market USA April 19, My Leadership Journey Essay April 19, Pros and Cons of Single-Payer and Employer-Based Insurance Alcohol advertising essay 15, Factors Shaping The Politics of The Middle East April 15, alcohol advertising essay, Fear and Anxiety Level Among HCWs During COVID Clean Technology and Environmental Issues in Canada April 14, Rhetorical Communication: Gabby Gifford Anti-Gun Campaign for Women April alcohol advertising essay, Is Wake Technical Community College a Good College April 6, Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment.
Alcohol Advertising, Examples
, time: 3:45Alcohol and Advertising Essay on Alcohol
Alcohol Advertising and Consumption Essay. 68 views. Alcohol drinking has remained a significant problem in the contemporary society. This is because it is attributable to inherent societal problems such as illnesses, negligence of families, and low blogger.comted Reading Time: 4 mins May 06, · Alcohol Advertising Essay Alcohol Advertising Essay. Alcohol Advertising Millions of Americans suffers from the effects of alcohol and drug abuse. Alcohol Marketing and Advertising. Alcohol and Advertising Throughout the history of television, viewers have raised Stereotypes in Alcohol Mar 27, · The effects of alcohol advertising can be evaluated as either ethical or unethical in the eyes of consumers. After extensive research, it has become apparent that the advertising of alcoholic products has no direct causation to the consumptions of alcohol. Although advertising does have a minimal effect on consumers, the act of drinking alcohol cannot be /5(48)
No comments:
Post a Comment